Time : 16:40 - 17:20
Location : Google Zurich, Europaallee 20, 8004 Zürich, Switzerland
Intro
The world of Web3 has been rapidly evolving, and brands have been taking notice. In the past few years, many brands have initiated projects and experiments in the Web3 space, from NFT projects to Metaverse experiences and beyond, with varying degrees of success.
This panel discussion will provide an overview of the current state of Web3 and the positioning of brands towards this technology.
We will explore the lessons learned from previous brand initiatives in Web3, as well as the opportunities and challenges that brands face in this space. The role of Web3 technology in brand success will be discussed, along with playbooks, best practices, and emerging approaches for brands to consider.
The panel will also delve into brand-relevant use cases for Web3 in 2024 and beyond, and how brands can leverage these use cases for their success. The discussion will conclude with a recap of key takeaways and final thoughts on the future of Web3 for brands.
I bought NFTs from Brands in 2021 which are now worth 0 because brands misunderstand web3 culture and didn’t fully commit to building something of substance.
Most brand experiences in the Metaverse are ghost towns. I usually go once, leave quickly and never return.
Brands have tried building communities with Web3 users while they should have used Web3 tech to transform their current audience into a community.
Current State of Web3