Time : 14:30 - 15:20
Location : Google Zurich, Europaallee 20, 8004 Zürich, Switzerland
The world of cryptocurrency and payment solutions is rapidly evolving, with the potential to revolutionize the way businesses operate and to unlock major liquidity.
In fact in 2023, Crypto recorded $36.6 trillion in trading volume and reaches a $2.54T market cap in April 2024. This goes to show how much liquidity and value lives on the Blockchain. Yet, this remains a very much siloed environment to the real world economy. On and off ramp solutions exist but the friction-intensive user experience leads to most of the transactions remaining on-chain.
There is therefore an opportunity for payment providers to get non-traditional assets into the economy and allow cryptocurrency holders to transact for their real world needs.
This panel will discuss the current state of cryptocurrency and payment providers, focusing on challenges and opportunities in adopting non-traditional assets and successful examples of crypto payment integration.
We will explore how crypto payments can attract high-value consumers, share business case studies, and discuss the potential impact on brands and the economy, ending with predictions, growth opportunities, and recommendations for businesses entering the crypto payment space.
I wish I could buy watches with my cryptocurrency but it’s really hard, outside of P2P transactions.
Due to the siloed nature of Web3, I can only spend my cryptocurrency liquidity on digital assets so I buy NFTs.
My international bank transfers take forever, while my Ethereum transactions take seconds. That’s why I’m bullish on crypto.
Current State of Crypto and Payment Providers